Mental health is as vital as physical health. The work aims to reduce stigma, meet people as whole humans, and make support accessible and transparent. Conversations are designed to be clear, inclusive, and compassionate — grounded in psychology and guided by evidence. AI is used to enhance (never replace) the human connection at the core of care.
North Star
- Design systems that welcome people without judgment and lower friction to getting help.
- Keep care clinically grounded while staying warm and human.
- Use AI to bring personalization and continuous support — with full transparency and consent.
How this shows up in the work
- Language that is plain, validating, and inclusive.
- Clear boundaries and escalation paths for high‑risk signals.
- Trust by design: visible data use, easy opt‑outs, and human handoffs.